Marketing teams are at the forefront of GenAI adoption. But who is using it, and to what end—and is what they’re learning getting codified along the way? Now is the time for CMOs to take stock of their GenAI adoption and clear the way for their teams to succeed in this altered technological landscape.
In this episode, Gartner analyst Claire Alexander, discusses how marketing organizations are currently using Generative AI across teams. She shares practical tips for increasing the pace of Generative AI adoption in your organization and key watch outs on that path.
Claire Alexander is an Analyst in the Gartner for Marketing Leaders practice, advising CMOs and marketing leaders interested in raising the bar on their leadership and business outcomes. Ms. Alexander provides guidance on developing effective marketing strategies; improving marketing effectiveness through deliberate investment in talent, technology and operations; and on Digital and B2B marketing generally.