The reversal of Roe v. Wade set in motion state-by-state initiatives to restrict or protect abortion rights. Enforcement of new laws depends crucially on access to personal data and communication records; this impacts personal data handling policies in ways that may not be immediately apparent.
In this episode, Gartner analyst Andrew Frank discusses how marketing, communication, HR, legal, and IT roles need to align to address the wide-ranging implications of new laws and law enforcement actions that raise the risks associated with personal data routinely collected and processed by their organizations. For consumers, the fear of digital surveillance is becoming more concrete while, for businesses, the ethical and operational complexities are becoming more acute.
We’ll cover some specific situations where organizations’ commitment to protecting the health and well-being of stakeholders is being challenged.
As VP Distinguished Analyst with Gartner for Marketing Leaders, Andrew Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals.
Andrew also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing in emerging environments such as metaverse and Web3.
Run Time: 27:57