How much do elections directly impact things that CCOs and CMOs care about, and to what extent? On today’s #Hashtags, we look at how successfully navigating the 2024 election season starts with an accurate assessment of what consumers are experiencing in this consequential presidential cycle.
In this episode of #Hashtags, Gartner analyst Kate Muhl discusses findings — including some surprises — from recent consumer research into how consumer targets and audiences in the U.S. are thinking about — and coping with — this election season. We also discuss what those findings mean for CCOs and CMOs trying to make the right kind of connection with them.
Kate Muhl is an Gartner analyst specializing in cultural and consumer insights. Kate has been researching and advising on the consumer and U.S. culture for nearly two decades.