The time for playing with ChatGPT is over! Now is the moment for marketers and communicators to step up and implement AI with a strategic, disciplined approach that reflects the business realities of their entire organization — and prepares them for the real-world impacts this technology is unleashing.
In this episode of #Hashtags, Gartner analysts Nicole Greene and Suzanne Schwartz discuss how to establish a firm foundation for generative AI (GenAI) initiatives within your organization. The discussion includes how CMOs can stand up pilot programs, understand use cases, instill governance initiatives and lead on responsible use policies.
Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on artificial intelligence, content marketing and digital experience. Nicole helps clients lead transformation through the use of creative, technology and data. Her work on generative AI crosses these disciplines and includes responsible use and risk management.