In 2022, consumers belonged to an average of 16.6 loyalty programs. This staggering number has led some brands to look for more creative ways to differentiate their loyalty programs compared to the traditional transactional “earn and burn” programs that are commonly used by consumers.
In this episode of #Hashtags, Gartner’s Halle Stern speaks about how to incorporate new tactics into loyalty program strategies, such as offering experiential benefits and experiential earning. Consumers are looking for more than just discounts, and Halle talks about the importance of understanding customer values, motivations and needs in order to deliver a unique loyalty program experience.