CMOs and digital commerce leaders are charged with driving customer acquisition and retention, yet often lack reliable consumer insights. On #Hashtags, we talk about how recent data paints a better picture of where to invest or pull back, increasing CMOs’ confidence in digital commerce decisions.
In this episode of #Hashtags, Gartner analyst Jason Daigler discusses how CMOs and digital commerce leaders can use consumer insights to make better digital commerce decisions. The discussion includes insights discovered in recent consumer surveys and how the data paints a picture of where CMOs should invest and where they should pull back.
Jason Daigler is a vice president analyst at Gartner focused on digital commerce technologies, including topics such as launching a commerce site, multichannel strategy, B2B commerce, channel integration, digital shelf analytics and marketplaces. Jason has 20+ years of business experience in digital commerce, software development and product management.