Journey orchestration has emerged as an urgent priority for CMOs, but scaling it is a monumental challenge thanks to legacy investments and collaboration drag. Successful orchestration demands shifting culture, adopting new best practices, and mastering emerging tech.
In this episode, Gartner analyst Audrey Brosnan shares how to build a clear vision for journey orchestration, highlighting key differences between campaign management and journey orchestration. The discussion offers practical advice on achieving results, using agile strategies, and overcoming challenges to position CMOs for success.
Audrey Brosnan helps marketing leaders and digital marketers understand, evaluate, and optimize first-party marketing technologies to deliver results. She analyzes how capabilities like multichannel marketing, customer journey orchestration, personalization, and customer data management contribute to successful digital marketing programs.