CMOs must lead the charge on diversity, equity and inclusion efforts to succeed in today’s environment and drive measurable talent and brand outcomes. It’s not just the right thing to do: CMOs are uniquely positioned to use their influence to address customer, employee and supplier diversity.
In this episode, Gartner analyst Jay Wilson discusses how marketing leaders are in a position to influence their organization’s approach to internal diversity, equity and inclusion (DEI), while ensuring those efforts are accurately represented in marketing communications.
As an increasingly diverse customer base demands that the brands they buy from take action on DEI, the CMO must advocate for that mandate internally. In doing so, a CMO can improve her influence within the C-suite, while making a positive impact on marketing and business outcomes. Success depends on new approaches to hiring, retention, agency selection, and — ultimately — marketing that is more relevant and representative of our world.
Jay Wilson focuses on helping CMOs achieve optimal results from their agency rosters, including agency selection. He works with clients on their social media marketing strategies, including influencer and employee advocacy programs. Jay led social marketing efforts at a large digital advertising agency in New York, with hands-on experience in the airline, consumer packaged goods and high-tech industries.