With inflation, lingering pandemic effects, and high consumer expectations, 2023 is challenging marketers. Consumer and cultural trend content is noisy; it’s hard to determine what’s relevant versus what’s just interesting. Isolating signal from noise can make the difference for your success.
In this episode of #Hashtags, Gartner analyst Kate Muhl leverages Gartner’s proprietary quantitative and qualitative consumer research to cut through the clutter and hone in on the consumer and cultural trends that will truly matter to CMOs in 2023.
The discussion includes insight into inflation’s impact on brand relationships and the growing generation gap in attitudes and expectations for brands.
Kate Muhl is a Gartner analyst specializing in cultural and consumer insights. She has been researching and advising on the consumer and U.S. culture for more than a decade.