Headlines paint a picture of improving economic indicators, from inflation and jobs to consumer spending. Yet consumer sentiment continues to lean negative and skeptical. Marketing and Communications leaders who understand the underlying trends are best positioned to catalyze success in 2024.
In this episode, Gartner analyst Kate Muhl leverages Gartner’s proprietary quantitative and qualitative consumer research to resolve the seeming disconnect between indicators and attitudes in 2024. The discussion hones in on the consumer trends and cultural themes that will matter to CMOs in 2024, potential impacts of the 2024 presidential campaign and how all of that is shaping consumer expectations for brands.
Kate Muhl is a Gartner Analyst specializing in cultural and consumer Insights.
She has been researching and advising on the consumer and U.S. culture for more than a decade.